TikTok 原美国产品负责人离职;亚马逊起诉两家刷评公司 | 媒体和传播行业周报
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8; color: rgb(68, 68, 68); font-family: Montserrat, "Helvetica Neue", Helvetica, Tahoma, Arial, "PingFang SC", "Microsoft YaHei", SimHei, "WenQuanYi Micro Hei", sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">TikTok原美国产品负责人离职;搜狐广告收入达1.35亿美元;巴赫向中央广播电视总台台长颁发国际奥委会主席奖;亚马逊起诉两家刷评公司;华熙生物米蓓尔开创“乳液面膜”新品类;SHEIN直播虚拟时装秀首次亮相。</p><div class="rich_media_area_primary" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; color: rgb(68, 68, 68); font-family: Montserrat, "Helvetica Neue", Helvetica, Tahoma, Arial, "PingFang SC", "Microsoft YaHei", SimHei, "WenQuanYi Micro Hei", sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><div class="rich_media_area_primary_inner" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none;"><div class="rich_media_wrp" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none;"><div class="rich_media_content " style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none;"></div><div style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; color: rgb(1, 131, 126);">媒体行业动态</span> </span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;"><span style="box-sizing: border-box; font-weight: 700;">TikTok 原美国产品负责人离职</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;">据《晚点 LatePost》,TikTok 美国产品负责人 Sean Kim 于今年 1 月中旬离职,其于 2019 年 9 月加入,主要负责创作者与粉丝的互动及变现,以及站内创意互动。TikTok 产品的决策权更多在中国。据悉,Sean Kim已于2022年2月加入Kajabi,担任总裁兼首席产品官。Kajabi是一家专职帮助创作者变现的创业公司,创作者可以在其中发布、宣传和销售知识产品。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;"></p><div class="fluidbox__wrap" style="box-sizing: border-box; margin: 0px auto; padding: 0px; border: 0px; list-style: none; background-position: 50% center; background-size: cover; position: relative; transition: all 0.5s ease-in-out 0s; clear: both; z-index: 1;"><img class="alignnone size-medium j-lazy fluidbox__thumb" alt="TikTok 原美国产品负责人离职;亚马逊起诉两家刷评公司 | 媒体和传播行业周报" src="/uploads/image/20220417/1650211014623731.jpg" width="725" height="606" style="box-sizing: border-box; border: 0px; vertical-align: top; transition: opacity 0s ease-in-out 0s; max-width: 100%; height: auto; opacity: 1; display: inline;"/><div class="fluidbox__ghost" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; background-size: 100% 100%; background-position: 50% center; background-repeat: no-repeat; position: absolute; transition: opacity 0s ease 0.5s, transform 0.5s ease 0s, -webkit-transform 0.5s ease 0s; width: 725px; height: 483.333px; top: 0px; left: 0px;"></div><div class="fluidbox__loader" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; opacity: 0; perspective: 200px; pointer-events: none; position: absolute; top: 0px; left: 0px; bottom: 0px; right: 0px; z-index: 2;"></div></div><p><br/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;"><span style="box-sizing: border-box; font-weight: 700;">搜狐广告收入达1.35亿美元</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;">搜狐发布2021年四季度及2021年度财报。去年第四季度,搜狐总营收为1.93亿美元。其中,品牌广告收入3400万美元,在线游戏收入1.44亿美元。2021年,搜狐总营收8.36亿美元,同比增长11%。其中,品牌广告收入1.35亿美元,在线游戏收入6.38亿美元。2021年,搜狐净利润为7900万美元,同比增长54.9%。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;"><span style="box-sizing: border-box; font-weight: 700;">巴赫向中央广播电视总台台长慎海雄颁发国际奥委会主席奖</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;">2月15日,国际奥委会主席巴赫在北京授予中国中央广播电视总台台长慎海雄国际奥委会主席奖,以表彰总台和其本人对传播奥林匹克运动作出的突出贡献。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;">作为北京冬奥会的持权转播商,中央广播电视总台在此次冬奥会转播报道中连创纪录。截至2月14日,北京冬奥会开幕式相关报道跨媒体总触达人次为73.66亿次,冬奥会所有相关报道在总台平台的跨媒体总触达人次已达403.22亿次。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;"><span style="box-sizing: border-box; font-weight: 700;"> </span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; color: rgb(1, 131, 126);"><span style="box-sizing: border-box; font-weight: 700;">传播营销行业动态</span></span></p></div></div></div><div style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none;"></div><div class="rich_media_area_primary_inner" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none;"><div class="rich_media_wrp" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none;"></section><div class="rich_media_content " style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none;"><span style="box-sizing: border-box; font-weight: 700;">亚马逊起诉两家刷评公司</span><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;"><br/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;">亚马逊起诉了两家为商家提供虚假评价服务的公司。据指控,这两家公司声称有超过 90 万用户愿意写虚假好评,能帮助商家在亚马逊、eBay、沃尔玛等电商网站上脱颖而出。这两家公司通过“付费”让用户给出积极的评价。用户没有真正地使用产品,却能通过提交虚假评论,赚取每条约 25 美元的收入。亚马逊认为这些 “虚假评论”破坏了用户对平台的信任,要求这两家公司赔偿损失,并停止在亚马逊平台出售这类服务。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;"><span style="box-sizing: border-box; font-weight: 700;">柯尼卡美能达跨界出新,携手COSTA给职场注入活力BUFF</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;">全球领先的数字化整合增值服务商柯尼卡美能达跨界联动知名咖啡领军品牌咖世家COSTA,倾情推出限量款职场活力BUFF套餐,为职场人的办公与生活注入满满源动力。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8;">兼具时尚感与生活态度的周边设计给予了消费者意想不到的体验惊喜,不少消费者专门前往门店打卡,于社交平台上积极分享,实现了从线下到线上的良性循环传播,让活力BUFF值持续加满。通过此次联名合作,柯尼卡美能达在大众消费者心中种植了记忆锚点,并与COSTA建立起了更为深厚的品牌联结。</p></section></section></div></div></div></div><p><br/></p>