#打破偏见#不应与“关爱女性”混为一谈 | 妇女节企业传播专辑
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8; color: rgb(68, 68, 68); font-family: Montserrat, "Helvetica Neue", Helvetica, Tahoma, Arial, "PingFang SC", "Microsoft YaHei", SimHei, "WenQuanYi Micro Hei", sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">设想一个没有性别偏见、陈规定型观念和歧视的世界。今年3月8日的国际妇女节通过#BreakTheBias(打破偏见)主题，突出了这值得奋斗的目标，同时鼓励大家采取推动平等、 多样性和包容性的实际行动。</p><p><a class="fluidbox fluidbox__instance-1 fluidbox--initialized fluidbox--closed fluidbox--ready" href="https://static.prnasia.com/pro/marketing/2022/blog/20220301/20220302-1.jpg" style="box-sizing: border-box; background-color: transparent; color: rgb(0, 131, 126); text-decoration-line: none; transition: all 0.3s ease-out 0s; outline: none;"><div class="fluidbox__wrap" style="box-sizing: border-box; margin: 0px auto; padding: 0px; border: 0px; list-style: none; background-position: 50% center; background-size: cover; position: relative; transition: all 0.5s ease-in-out 0s; clear: both; z-index: 1;"><img title="国际妇女节 BreakTheBias" class="j-lazy fluidbox__thumb" src="/uploads/image/20220417/1650211161126209.jpg" alt="#打破偏见#不应与“关爱女性”混为一谈 | 妇女节企业传播专辑" width="1200" height="675" style="box-sizing: border-box; border: 0px; vertical-align: top; transition: opacity 0s ease-in-out 0s; max-width: 100%; height: auto; margin: 0px auto; opacity: 1; display: inline;"/></div></a>2022年国际妇女节的#BreakTheBias姿势(创作者：Alba Garcia-Castrillo)；来自国际妇女节推特账号</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8; color: rgb(68, 68, 68); font-family: Montserrat, "Helvetica Neue", Helvetica, Tahoma, Arial, "PingFang SC", "Microsoft YaHei", SimHei, "WenQuanYi Micro Hei", sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"> </p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8; color: rgb(68, 68, 68); font-family: Montserrat, "Helvetica Neue", Helvetica, Tahoma, Arial, "PingFang SC", "Microsoft YaHei", SimHei, "WenQuanYi Micro Hei", sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">山再高，往上攀，总能登顶；路再远，走下去，定能到达。<span style="box-sizing: border-box; font-weight: 700;">#打破偏见#是一个持续改进的过程，需要不同利益方的勇气与毅力，其进度受到社会及企业的密切关注</span>。在国际妇女节之际，美通社联系多位企业传播、CSR及ESG资深人士，邀请他们分享对于偏见的理解，也讨论企业如何探索真实且有意义的故事(本内容排名不分先后)。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8; color: rgb(68, 68, 68); font-family: Montserrat, "Helvetica Neue", Helvetica, Tahoma, Arial, "PingFang SC", "Microsoft YaHei", SimHei, "WenQuanYi Micro Hei", sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;">Q1 今年国际妇女节的主题是#打破偏见#。你认为企业可以如何探索真实且有意义的故事？</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8; color: rgb(68, 68, 68); font-family: Montserrat, "Helvetica Neue", Helvetica, Tahoma, Arial, "PingFang SC", "Microsoft YaHei", SimHei, "WenQuanYi Micro Hei", sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; color: rgb(255, 102, 0);"><span style="box-sizing: border-box; font-weight: 700;">Natalie Lowe (刘念紫)，The Orangeblowfish管理合伙人</span></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8; color: rgb(68, 68, 68); font-family: Montserrat, "Helvetica Neue", Helvetica, Tahoma, Arial, "PingFang SC", "Microsoft YaHei", SimHei, "WenQuanYi Micro Hei", sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;">打破性别偏见是近几年来非常热门的话题，但很多企业会把“关爱女性”与“尊重女性”混为一谈，做很多关爱女性的公司活动或慈善活动</span>。但真正的“Break The Bias”应该是从如何对待身边的女性同事做起，以及是否能够做到以下几个点：倾听女性发出的声音；尊重女性提出的观点；相信女性拥有的能力；认可女性取得的成就；理解女性承担的多种角色。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8; color: rgb(68, 68, 68); font-family: Montserrat, "Helvetica Neue", Helvetica, Tahoma, Arial, "PingFang SC", "Microsoft YaHei", SimHei, "WenQuanYi Micro Hei", sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; color: rgb(0, 128, 128);">李宇，亨斯迈集团亚太区传播总监 </span></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8; color: rgb(68, 68, 68); font-family: Montserrat, "Helvetica Neue", Helvetica, Tahoma, Arial, "PingFang SC", "Microsoft YaHei", SimHei, "WenQuanYi Micro Hei", sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">偏见是人们认识世界万物所萌动的臆断情由，携带主观意识情感看问题，论人就事。一说到我所从事的化工行业，第一印象就是该行业是男性占绝对主导，这就是一种刻板思维或者可以称之为偏见。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8; color: rgb(68, 68, 68); font-family: Montserrat, "Helvetica Neue", Helvetica, Tahoma, Arial, "PingFang SC", "Microsoft YaHei", SimHei, "WenQuanYi Micro Hei", sans-serif; white-space: normal; background-color: rgb(255, 255, 255);">亨斯迈中国女性员工占比40%﹑管理岗女性占比42%﹑女性高管比例达到34%，在业内处于领先地位。对于企业发展而言，越是多元化的创新团队，就越能跳出既有的思维桎梏，同时也是探索真实故事的切入点。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8; color: rgb(68, 68, 68); font-family: Montserrat, "Helvetica Neue", Helvetica, Tahoma, Arial, "PingFang SC", "Microsoft YaHei", SimHei, "WenQuanYi Micro Hei", sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700;">Q2 除了女性高管素材，你认为企业如何向各利益方来讲具备同理心的故事？</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.2rem; padding: 0px; border: 0px; list-style: none; line-height: 1.8; color: rgb(68, 68, 68); font-family: Montserrat, "Helvetica Neue", Helvetica, Tahoma, Arial, "PingFang SC", "Microsoft YaHei", SimHei, "WenQuanYi Micro Hei", sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; color: rgb(255, 102, 0);"><span style="box-sizing: border-box; font-weight: 700;">黄承杰, Wavemaker 蔚迈中国管理合伙人</span></span></p><p><br/></p>
2022-04-17
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